Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. In 1873, Levi Strauss and Nevada tailor Jacob Davis patented the process of putting rivets in pants for strength, and the world\'s first jeans — Levi\'s® jeans — were born. Today, the Levi\'s® trademark is one of the most recognized in the world and is registered in more than 160 countries.
Read More...