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Levi's Vintage 1947 Mens jeansRelaxed Fit Dry Selvedge Denim Jean LEVI4093

LEVI4093

PRICE: £139.99

PRODUCT DESCRIPTION

Dry non wash red line selvedge denim with five pockets metal button-fly copper rivets. Hidden reinforcing back pocket rivets. Embossed patch on waistband SKU4093. Allow up to 2inches for shrinkage









PRODUCT SPECIFICATION


Manufacturer code 50155 01 16
Colour code 331919
Composition 100Cotton
ADDITIONAL INFORMATION
Levi Strauss created the modern jean nearly 90 years ago. Levis have come a long way since their original creation of the denim overall, which was soon designed into the waist overalls or modern day jean.

Possibly the most famous denim brand in the world Levis Jeans have been manufacturing premium quality denim ever since they were founded in 1853. Based in San Francisco, the company originally produced work wear. By the 1960’s they had cottoned on to the casual fashion look that was emerging in the States, and started to produce jeans for this market. It was in this decade that they launched the now world famous Levis 501 jeans that are still to the day they most popular jeans the company produces. Other popular styles include Levis 504, Levis 511 and Levis 519 jeans.

No item of clothing is more American than the blue jeans invented in 1873 by Jacob Davis and Levi Strauss. These two visionary immigrants, turned denim, thread and a little metal into the most popular clothing product in the world. Waist overalls, was the traditional name for work pants, which is what these first jeans were called. The word jeans became more popular around 1960 when the baby-boom generation adopted the term for its favorite type of pants, blue jeans.

Levi Strauss came to San Francisco in 1853, at the age of twenty-four, to open a west coast branch of his brothers\' New York dry goods business. He built his business into a very successful operation over the next twenty years, making a name for himself not only as a well-respected businessman, but as a local philanthropist as well.

One of Levi\'s many customers was a tailor from Reno, Nevada named Jacob Davis, who regularly purchased bolts of cloth from the wholesale house of Levi Strauss & Co. Among Jacob\'s customers was a difficult man who kept ripping the pockets of the pants that Jacob made for him. Jacob tried to think of a way to strengthen the man\'s trousers, and one day hit upon the idea of putting metal rivets at the points of strain, such as on the pocket corners and at the base of the button fly.

These riveted pants were an instant hit with Jacob\'s customers and he worried that someone might steal this great idea. He needed a business partner and he immediately thought of Levi Strauss.

Jacob wrote to Levi to suggest that the two men hold the patent together. Levi, who was an astute businessman, saw the potential for this new product and agreed to Jacob\'s proposal. On May 20, 1873, the two men received patent #139,121 from the U.S. Patent and Trademark Office. We consider that day to be the official ”birthday” of blue jeans.

Although denim pants had been around as work wear for many years, it was the first use of rivets that created what we now call jeans. ”Waist overalls” was the traditional name for work pants, which is what these first jeans were called. The word jeans became more popular around 1960 when the baby-boom generation adopted the term for its favorite type of pants.

The denim for the riveted work pants came from the Amoskeag Mill in Manchester, New Hampshire, a company known for the quality of its fabrics. Within a very short time, all types of working men were buying the innovative new pants and spreading the word about their unrivaled durability. Around 1890, these pants were assigned the number 501, which they still bear today.

Levi Strauss & Co. was the only company allowed to make riveted clothing until 1890, when the patent went into the public domain. During this period, the only riveted clothing in the world was made by Levi Strauss & Co. When the patent expired, dozens of garment manufacturers began to imitate the original riveted clothing made popular by Levi Strauss & Co.

So, the next time you see someone wearing a pair of Levi\'s® 501® jeans, remember that these pants are a direct descendant of the original pair made in 1873. And it was two visionary immigrants, Levi Strauss and Jacob Davis, who turned denim, thread and a little metal into the most popular clothing product in the world — blue jeans.



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